Your Matching Gift Fundraising Toolkit (School Edition)
If you’re looking for a unique and profitable fundraising idea to increase revenue for your school, matching gifts are one of the best ways to go. Here are some easy steps you can take to get started!
1. Keep track of parents’ employers.
Your students’ parents (as well as guardians and other family members) are likely some of your school’s biggest financial supporters. That’s why, when it comes to maximizing matching gifts, parents are often the best place to start!
Make sure to uncover your school’s parents’ employer information and keep track of it for future usage. This way, you can cross-reference parents’ employers against companies with corporate matching gift programs to easily determine your top donation matching opportunities.
There are a few ways to find out who your parents are working for. While you can conduct an online search for employer information using LinkedIn or other resources, one of the simplest ways to do so is by asking them—for instance, within your online donation form or a separate survey.
2. Identify companies that match donations to schools.
Each company that offers a matching gift program is able to set its own program guidelines surrounding which types of gifts are eligible to be matched—including types of qualifying nonprofit organizations.
Some will choose to match all registered 501(c)(3) organizations, while others might exclude certain categories of organizations (such as houses of worship). Others still might choose a certain vertical within the nonprofit sphere to which they will match. The good news is that the majority of participating companies will match to educational institutions, such as K-12 institutions, colleges, and universities.
As you and your fundraising team continue to explore matching gifts, it’s a good idea to make a note of companies in your network that do match to schools like yours. This can help guide your matching gift efforts and better target donors employed by these businesses.
3. Leverage a matching gift software solution.
One of the easiest ways to quickly determine where parents and other donors work (and whether the companies offer matching gift programs) is with automated matching gift tools.
That’s why, to streamline the matching gift process completely, we recommend partnering with a matching gift software solution designed specifically with that purpose in mind.
For example, Double the Donation’s industry-leading matching gift database can help simplify corporate gift-matching for everyone involved. Plus, it works well with your other school fundraising software—like your online donation platform and peer-to-peer fundraising tools!
4. Incorporate matching gifts in school fundraising.
One of the easiest ways to increase match revenue is to incorporate matching gift opportunities directly into your fundraising efforts—including within your online donation page! When you provide donors with access to a searchable matching gift database, for example, they can easily conduct research on their employers’ giving programs and determine if their gift is eligible for a match.
5. Track data and make improvements.
As you launch and expand your school’s matching gift fundraising efforts, it’s a good idea to collect various data points, track information over time, and analyze your findings! This can help you visualize where you’re doing well and where there is room for improvement.
Consider tracking total matching gift revenue as well as company matches collected versus company matches available. The idea will be that as your school further prioritizes matching gifts, the total revenue generated from this source will increase as more available matches are being successfully secured.
Matching gifts are essentially free money going to fund your school and make a more significant impact. Donors love seeing their dollars stretched further, companies benefit from increased CSR, and you receive additional support and improved donor relations. It’s a win-win-win!
Find out more about matching gift strategies and tools from Double the Donation at https://doublethedonation.com/.