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Every year we put on Booster University, a fun-filled four-day event where our whole company comes together for inspiration, celebration, and training.

This year was our 12th consecutive BoosterU, and the theme was Beyond. As we prepare to serve over 2,200 schools and 1.6 million students this year, we’re focusing on one big goal:

How can we go above and beyond for our clients in every way possible?

At BoosterU 2017, we were privileged to host and learn from some phenomenal business leaders, both inside and outside Booster. Here were our biggest takeaways:

Day 1: Chris Carneal, Founder and CEO of Boosterthon 

“People grow into the conversations you create around them.”
“How can you go beyond? Beyond client expectations, beyond your capacity, beyond your leadership abilities, beyond your current work ethic.”

Our Top 5 Takeaways from Booster University 2017

“Business, like life, is all about how you make people feel.” –Danny Meyer, Setting the Table: The Transforming Power of Hospitality
“The feelings of our clients determines our future. We want them to feel known, loved, and encouraged.”


“Hospitality, or Client Care, is the friendly and generous reception and entertainment of guests, visitors, and strangers."
“Remarkable Client Care is the foundation of our business philosophy.”
“Client Care is putting the client at the center of the map.”
“True hospitality comes from humility.”


Day 2: Cliff Robinson, Sr. VP of Operations, Chick-fil-a

“People come to work because of the company. People stay or leave because of the boss.”
“If you want to go above and beyond, don’t ask HOW. Ask WHO. Who can help me reach my goals?”
“What if we asked for help regularly?”
“Three groups of people can help you: people around you, people ahead of you, and people better than you.”


To go above and beyond, you have to know the 4 P’s:

  1. Present reality (where you are)
  2. Picture of the future (where you’re going)
  3. Plan (how to get there)
  4. People (who can help you)
“When you learn something at work, take it home.”
“Every customer has a story.”

What to look for in high-potential leaders:

  1. Ownership
  2. Initiative
  3. Counsel
  4. Action
  5. Learn
“It only takes a little bit of planning and time to turn the ordinary into the extraordinary.” 


Day 2: Kim Miller, VP of Marketing, Boosterthon

Marketing is what we say. Brand is what our clients say when we’re not in the room.”
“Building a brand is a team sport.”
“Our people are our product.”
“Our mission is to create heroes.”


Day 3: Dana Spinola, Founder and CEO of Fab’rik 

“If you love what you do, you’ll never work a day in your life.”
“Great leaders let you in.”


“Your job is to lift people up.”
“Going above and beyond—that’s the fun, that’s the challenge.”

Fab'rik's core values: Dream. Hustle. Inspire. Wow. Celebrate.


Day 3: Stephen Murray, President and COO of Boosterthon

“Going above and beyond starts with putting yourself in situations above and beyond what you’re capable of.”
“The posture you take is more important than the decisions you make.”


“Grit = toughness x passion.”
“Transform obstacles into enjoyable challenges.”
“Our greatest fear should not be failure, but of succeeding at things that don’t really matter.”
"Your greatest accomplishment this year might not be what you achieve but who you empower."

We're fired up to go above and beyond for our school partners this year!

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