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If your son or daughter returns from school humming songs about “stepping up,” “taking the higher road,” “exploring a big world,” “getting better,” and “smiling,” it’s thanks to Boosterthon’s newest character resource—character music videos.

breakdancer spins as part of a Boosterthon media video.And while every student can watch these videos online at funrun.com each day of the program, this year, students can enjoy our five music videos year round when they reach the Highway USA Media Pack at the $5 per lap level. Offering a character-building resource as a thank you for getting a pledge is a brand new idea in the fundraising industry.

As we began the process of producing these videos, here are 3 things we took into consideration.

#1 Safe Lyrics:

With a lot of inappropriate music on the radio, we wanted to offer family-friendly music that promotes a character-filled life. No matter who listens—K-5 or even younger siblings—we were committed to lyrics that champion a positive message and make parents feel comfortable.

#2 Creative Teaching:

Creating music videos meant having multiple ways to teach character. The songs teach a character trait and the videos tell a complimenting story. The videos show scenarios students can relate to, giving them real-life outlets to use the character traits. For example, the “I choose CHARACTER” video shows a boy’s dilemma when all of his friends decide to cheat on a test.

#3 Quality:

Our students deserve the best, so when producing these videos, we didn’t want to sacrifice anything—from cinematography, tobehindscenes graphics, choreography, and even a real bi-plane—every decision was made to deliver a remarkable product. Our video crews and creative team worked tirelessly for 4 months working with some of the best dancers in Atlanta, talented students and their parents, and even a few Boosterthon schools.

And we’ve received wonderful feedback from both students and parents. It makes our day when parents post reviews like this one on our Facebook Page.

“My son keeps singing “I'm taking the Higher Road" at the top of his lungs!!!! and I love it. -we had a great Fun Run last week.”

Check out the Music Video Highlight Reel!


The Boosterthon Fun Run is a fundraising company designed for America’s top schools. Since 2001, Boosterthon’s taught millions of students across the nation about the importance of fitness, leadership, and character while helping schools raise needed funds. To inquire how our unique fundraising program can help with your school’s fundraising needs, visit www.boosterthon.com/contact.

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