5 Best Practices for Back to School Fundraising
Back to school season is finally here! This year students, teachers, and parents are thrilled to be getting back in the classroom and their excitement is contagious. As students line up with their backpacks on and lunchboxes in hand, you want to make sure that your school is ready for all the action.
As you plan for your back to school fundraisers, here are some things to keep in mind:
Establish Clear Goals
The beginning of the school year is the perfect time to come together and do some goal setting. You know the needs of your school and your students better than anyone, so you want to plan fundraising strategies to effectively meet those needs. Ask yourself what you want to accomplish this year and then set measurable goals for your school and your PTA.
We also recommend getting input from your school’s administration, teachers, and parents to make sure everyone has a hand in generating the fundraising strategy for the year. Using a variety of opinions to inform your fundraising strategy ensures that you have weighed all of your options and are setting clear goals that meet the needs of different teams across your school. School fundraising is a community effort, so you want to set your goals accordingly.
Utilize Different Communication Channels
As with all fundraising campaigns, communication is key. You want to make sure you keep everyone in the loop to make the most of your time and resources. Email, flyers, social media, and even text messaging can all serve as valuable communication channels for your school. Parents and community members cannot offer to help unless they know they are needed!
Effectively communicating with administration, teachers, parents, and community members is absolutely essential to the success of your school’s fundraiser! Using digital outreach strategies in addition to paper copies and word of mouth stretches the reach of your fundraiser and maximizes your impact.
Make Use of Matching Gifts
As your school kicks off its fundraising initiatives, you should be taking advantage of matching gift opportunities! Matching gifts are a form of corporate philanthropy in which companies agree to match their employee’s charitable donations. These programs are widespread and could be a huge revenue booster for your organization, but a lot of donors don’t even know if their company offers a gift matching program or not.
As you plan for future outreach, incorporate matching gifts into your ask! Educating donors about matching gifts through existing outreach strategies or a gift matching software can help you maximize your fundraising opportunities. Your donors are already passionate about your school and community and would likely jump at the opportunity to double their donation. Luckily, Boosterthon and BoosterTech fundraisers are already equipped with the power of 360MatchPro by Double the Donation through an exclusive partnership, so you can inform donors of the matching gifts process right on the confirmation page!
Take Advantage of Your PTA/O
The members of the PTA serve as a valuable resource for any school and as the first day of school approaches, you have the opportunity to recruit more people to help accomplish your school’s fundraising goals. You can enlist returning PTA members to reach out and encourage membership across the community as everyone rallies behind back to school season. You could even kick off the school year with an informational meeting about what serving on the PTA means and equip your volunteers with all the tools they need for a successful school year.
Maintaining these volunteer relationships will be crucial as you execute your back to school fundraising strategies, so make sure you pay close attention to those dedicating their time and energy to serve your school. The PTA helps make everything possible, so remember to always show your appreciation.
Get The Students Involved
It is always important to remember why you fundraise in the first place: for the students! School fundraising helps bring enrichment to the classroom and to the lives of students both academically and socially. Fundraisers that welcome student participation impart a sense of belonging and purpose in a child which can translate to better learning outcomes for your school.
A strong connection between a school and the surrounding community can be extremely beneficial for students. Plus, getting students involved can help put the “fun” in fundraiser! Students are excited about heading back to school and incorporating them in your fundraising efforts can prove extremely fruitful.
Using each of these methods will set you up for success as you approach the new school year. Good luck and happy fundraising!
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