 If you hang around the Boosterthon Fun Run team long enough, you’ll see or hear us talk about our mission. We say that the Boosterthon exists to [CTW] or “Change the World.” What do we mean by that? Our mission statement explains…“The mission of the Boosterthon Fun Run is to Change the World by strengthening schools and impacting the next generation through Fitness, Leadership, and Character.” We know that we have a unique platform in front of many students—430,000 this school year alone. Because of that, we don’t just gauge success by the funds we generate. We take advantage of every opportunity to encourage a student, high-five a teacher, or engage a class with a fun character lesson. Because we have a bit of “downtime” in the summer, we want to make a difference during that time as well. Every summer we have a company-wide service project. In the past few years we’ve hosted community block parties, renovated buildings, and done neighborhood cleanup in several cities—New Orleans, Memphis, Atlanta, Dallas, Charlotte, Orlando, and Birmingham. In summer of 2010 the Boosterthon Fun Run team hosted the Water for Kenya 5k and raised more than $25,000 to fund clean water projects in Kenya. But on school campuses, we’ve narrowed our focus to three key Impact Points: Fitness, Leadership, and Character.
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